April Walker: Meet The Lady Who Formed 90s Hip Hop Vogue With Streetwear Worn By Tupac, LL Cool J, And Extra!

Author

Categories

Share

At BET, we’re privileged to have fun our Blackness daily. In honor of Black Historical past Month, we’re pulling out further confetti as we profile a few of the most influential Black individuals within the vogue and wonder industries—particularly if their accomplishments and contributions are neglected by mainstream society. Cheers to our icons!

As a lady who by no means noticed herself being a vogue legend, April Walker has made main strides within the multi-billion-dollar enterprise. In actual fact, her signature streetwear clothes resulted in a particularly profitable legacy that also performs a serious function in hip hop tradition at present. 

In keeping with Walker, she may have by no means imagined the impression she’d have on city vogue. “I didn’t develop up realizing that I’d pursue vogue, although once I look again on it, I used to save lots of my vogue hangtags to make wall collages with them,” she tells BET Fashion solely. Reminiscing on her youth, she humbly gives, “I additionally gained greatest wearing highschool and beloved the artwork of ‘getting fly.’

For a girl, who single-handedly modified the best way celebrities categorical themselves on the purple carpet, Walker is humble. Should you’re not acquainted with her model, Walker Wear, it solely takes a fast Google search to seek out a few of the hottest rappers like Tupac, The Notorious B.I.G., LL Cool J, and Jay-Z sporting her custom-made seems in pictures and video shoots. 

EVENING IN HONOUR OF MICKEY ROURKE AT NELLO'S (Photo by Lawrence Schwartzwald/Sygma via Getty Images)

(Picture: Lawrence Schwartzwald/Sygma by way of Getty Pictures)

As we reminisced over the previous like a therapeutic jam session, it grew to become all clear: Walker Put on began with Walker’s love for hip hop. “I grew up in love with music.” She concluded she needed to be concerned on this planet of hip hop the second she heard the beat drop, and it was a no brainer simply the route she wanted to take—vogue. “When hip hop music got here on the scene, I had a pure affinity for it,” she explains. “Vogue is such a type of self-expression like music, however we didn’t have many options outdoors of Dapper Dan and some others that have been beginning out, so I made a decision to create.”

RELATED | Dapper Dan: The Man Behind Some Of Hip Hop’s Hottest Looks—See His Most Iconic Designs On Your Favorite Stars!

In 1987, the bold designer began her first atelier store, Vogue In Impact. “There was a necessity for this vogue life-style that existed. I knew my tribe was there, however we weren’t being serviced,” she tells us. “I knew that this was my ardour as a result of I went all in from the start. It was the one factor that might get me up early within the morning and the one factor that might maintain me going to mattress late at evening with out criticism. I beloved it.”

After constructing a group, Vogue In Impact would make it a degree to hearken to the repeated requests of their prospects. Some requests being: baggier pants, deeper pockets, and bottoms tailor-made to their Timbs. “All of those confirmations gave us the gumption to start out a clothes line,” she explains.

In keeping with Walker, the model was obtained properly nevertheless it wasn’t in a single day. “There have been lots of steps that have been taken to construct the momentum,” she says. “Bear in mind, that is earlier than the web and earlier than cell telephones. So actually, constructing a model was by way of trial, error, phrase of mouth, credibility, and lots of hustle.”

FYI: The hustle was actual. Walker created her-story as the primary lady to dominate the streetwear vogue sport. She additionally grew to become a trailblazer that opened the doorways for ladies in distribution, whereas commanding tens of millions in gross sales.

Regardless of all of the success achieved within the vogue business, there have been loads of trials forward for the New Yorker. “I entered the style business stuffed with elitism and hierarchy,” she explains. “I used to be trailblazing on this new lane with a give attention to hip hop, which was largely catered to males (menswear). That was a problem.”

She continues, “Being a lady in a person’s world wasn’t simple. Discovering funding for a brand new class that didn’t but exist wasn’t simple, however nonetheless, we discovered a method to push by way of. I credit score my group for lots of the pushing by way of. The correct group will make it easier to create and carve the dream.” 

In keeping with Walker, advantages for ladies within the vogue business now exist. “There may be completely different power proper now for ladies proudly owning their superpowers unapologetically,” she shares. “It’s a good time to be an entrepreneur and Black ladies are one of many driving forces of entrepreneurship.”

Lately, Walker launched The Walker Put on RAW Collection as a collaborative marketing campaign to share human tales and promote sustainability by way of visible content material, storytelling, and significant conversations. Every designer was chosen as a result of Walker genuinely grew to become followers of their work. 

RELATED | INTERVIEW: Alexander-John Designs Glow-In-The-Dark Sneakers So Women Can Finally Be ‘Seen’

This month, for Black Historical past Month, the collection began by highlighting Black American vogue stylists and costume wardrobe designers all dipped in Walker Put on’s RAW denim or different kinds. The marketing campaign collection has been launched throughout social media platforms.

Domo (@styledxdomo)

Domo (@styledxdomo)

(Picture Courtesy of Walker Put on | Inventive Director/Photographer: DOMO | Photographer Dani B: @dvn1b)

“This challenge means quite a bit to me as a result of it’s highlighting Black stylists, who’re so stuffed with expertise and time, nonetheless, aren’t afforded the identical alternatives or press, like different ethnicities” she shares. “We now have to be that change and have fun one another. My hope is to foster contagious conduct and present how lateral cooperation creates vertical motion. It’s additionally essential to start out addressing how we will make modifications within the vogue business to be much less wasteful, extra accountable, and environmentally-friendly. We wish our planet to thrive sooner or later.”

Walker has additionally relaunched the Walker Put on model to bridge the hole of generations and reignite her love for creation and design. “It offers me an opportunity to find how younger individuals suppose by collaborating and dealing with them. In a way, it retains me and my thoughts agile, not inflexible, and that’s an excellent factor,” she playfully provides.

As a dwelling legend, she is going to proceed to maneuver ahead with servant management, by mentoring and sharing gems from her guide, Walkergems, Get Your A$% Off The Couch. She can also be conducting on-line lessons in a BYOB (Be Your Personal Model) course for high-school college students who wish to create and manifest their very own goals. “Collectively is healthier,” she declares.

**Editor’s Be aware: The interview has been edited and condensed for readability. 

(Picture: Courtesy of April Walker)

Author

Share