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Curbing Some TV Advertisements May Scale back Childhood Weight problems



By Steven Reinberg
HealthDay Reporter


WEDNESDAY, Oct. 14, 2020 (HealthDay Information) — Limiting TV advertisements for sugary, salty and high-fat meals and drinks would possibly assist scale back childhood obesity, British researchers recommend.


They checked out promoting of those merchandise between 5:30 a.m. and 9 p.m. If all such advertisements had been withdrawn throughout these hours, the variety of obese children within the U.Ok. between the ages of 5 and 17 would drop by 5% and the variety of overweight children would fall 4%, the research discovered.


That is equal to 40,000 fewer children within the U.Ok. who can be obese and 120,000 fewer who can be obese, the researchers stated.


The findings had been printed on-line Oct. 13 within the journal PLOS Drugs.


Oliver Mytton, an educational medical lecturer on the Heart for Weight loss program and Exercise Analysis on the College of Cambridge, led the research.


“Measures which have the potential to scale back publicity to less-healthy meals promoting on tv might make a significant contribution to decreasing childhood weight problems,” the authors stated in a journal information launch.


However additionally they identified that they may not absolutely account for all elements that may have an effect on the affect of the coverage, if carried out.


They added: “Kids now devour media from a spread of sources, and more and more from on-line and on-demand companies, so with a view to give all youngsters the chance to develop up wholesome you will need to be sure that this promoting would not simply transfer to the 9-10 pm slot and to on-line companies.”



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